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As a team, colleagues and I were able to research and design a new Visual Brand Language for the release of the Homelite Lithium line.

These products offer a reasonable price point for entry level outdoor product consumers. Unlike Homelite's other lines, they use a rechargaeable 12 volt battery for cordless use and versatility.

Sketch Exploration and Research

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Grip Design and Texture

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Venting Exploration

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CAD Modeling and Prototyping

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Final String Trimmer Design Exploration

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